The Bryn Mawr Boutique Reopens With New Décor and New Designers
by Melissa Jacobs
Photos by Rachel McGinn
Skirt just got more fabulous. After closing for one month, the Bryn Mawr boutique reopened with a new décor and new clothing lines. Remodeled, rebranded and refreshed, the boutique looks chic, cool and sophisticated. It’s a welcome change for the 22-year old boutique founded in 2001 by Maureen Conallen Doron.
“I founded Skirt to help women look good and feel their best,“ said Doron. “After 22 years, it was time to double down on the Skirt experience, rebrand and relaunch another beautiful space for women to enjoy shopping, and to reflect that Skirt is a place where women find community.”
Architecture firm Kaycee Conallen Design completed a full floor to ceiling renovation. Custom wall art was created by Stephen Wilson Studio using Skirt bags from the last 21 years. Tom McGinnis of Phoenixville built custom tables and millwork and J. Hudyma and Sons General Contractors of Delaware County built illuminated nooks and shelving. The logo redesign and new branding was done by Two Paper Dolls in Wayne. The sleek wood flooring and carpet was sourced from Norman Carpet in Bryn Mawr, and Valley Forge Flowers in Wayne is supplying regular fresh florals.
In addition to its regular brands – Veronica Beard, L’Agence, Mother, Sablyn, Max Mara – Skirt now carries Joseph, Alanui sweaters, Juliet Dunn resort wear, Officine Generale, Victoria Beckham, DMN, Lela Rose, AMI, Blaze Milano and Jason Wu, among others.
Also new: Skirt Perks, a robust loyalty program that includes free alterations and trips to NYC for VIPs. Four clients will go to NYC Fashion Week to see the shows at Jason Wu, Veronica Beard, L’Agence and Ulla Johnson.
The new lines elevate Skirt, keeping it in sync with Main Line fashion. And the refresh comes at a good time. Doron closed her Center City boutique during the height of the pandemic, but business is booming in Bryn Mawr, and Doron will now focus her attention on the Main Line and in Stone Harbor, which is open July through Labor Day.
Skirt is located 931 W. Lancaster Ave. in Bryn Mawr.
What else is happening in the Main Line area? Read about West Chester Restaurant Week, Valley Forge Park’s new trails, and fashion advice from Main Line experts.
Connect with Main Line Tonight!
Top Stories
-
Valley Spa Opens In Valley Forge Casino
Valley Forge Casino’s New Spa Is A Jackpot Of Holistic Healing by Melissa Jacobs Think Valley Forge Casino is all about games, food, drink, and high roller fun? It is. But the just-opened Valley Spa is a luxurious oasis offering facials and massages from top-notch staff members well versed in holistic healing. Tucked away on Read more
-
Antique Golf Club Restoration Biz Opens In Phoenixville
Adam Gresek’s Groundhog Hickory Golf Restores And Customizes Hickory Golf Clubs by Melissa Jacobs Love golf – and antiques? Then you’ll love Groundhog Hickory Golf, the new antique golf club restoration business launched in Phoenixville by Adam Gresek. Groundhog Hickory Golf focuses on clubs made of hickory wood, the material used to make clubs that Read more
-
Which Wine Is Your Cat? Michele Gargiulo Knows.
Pairing Paws Vol. 2 Is Purr-fect For Cat & Wine Lovers by Melissa Jacobs What’s more particular than a wine lover? A cat. So it makes perfect sense that Michele Gargiulo pairs wine varietals with cat breeds in her new book, Pairing Paws Vol. 2. A follow-up to her best-selling 2022 book which pairs wines Read more
2 responses to “First Look: The New Skirt”
[…] more stories about Main Line style? Read about Paoli’s luxury sneaker designer, Skirt boutique in Bryn Mawr, and Main Line consignment […]
[…] more stories about style in our region? Read The Insider’s Guide To Consignment Stores, Skirt Boutique, and the new […]