Main Line Tonight’s Dream Team Set To Dominate Local Media Landscape
by Hope Weiss, freelance contributor
Main Line Tonight, the digital magazine covering Philadelphia’s suburbs, just announced two big hires. Eli Bank, the former social media manager for Visit Philly, is now Main Line Tonight’s arts and culture editor. Sheila Grubb, an advertising and marketing executive who held top positions at Main Line Today, AVE and Main Line Neighbors, joins the team as Main Line Tonight’s director of business development.
Grubb is a Villanova resident with deep ties in the community, including being a member of the Bryn Mawr Hospital Women’s Board. Bank, who identifies as they/them, has lived on the Main Line their whole life. Together, they bring a wealth of knowledge and connections to the Main Line Tonight team. Bank will cover music, art galleries, theater and events in the Philadelphia suburbs while Grubb will focus on advertising sales, marketing and sponsorship opportunities for Main Line Tonight.
Founded in March 2020 by veteran journalist Melissa Jacobs, Main Line Tonight started as a pandemic project. Then the senior editor at Main Line Today magazine, Jacobs created an Instagram account to connect local businesses, artists and musicians during the COVID quarantine. Soon after, Jacobs left her full time job at the print magazine and, in October 2021, launched Main Line Tonight as an online magazine.
“The future is definitely digital … and the future is here,” said Jacobs. “The first 25 years of my career was in newspapers and magazines, but the way we consume information has changed. Our online community journalism is exactly what people are looking for.”
Over the past two years, Jacobs has added to Main Line Tonight’s team, making strategic hires that elevate her company’s brand and editorial power. Grubb and Bank are the newest members of what Jacobs calls her dream team. “I’m thrilled and honored that these two rock stars are now part of Main Line Tonight,” she said. “Their expertise complement and complete Main Line Tonight’s dream team.”
Jacobs pointed to Bank’s digital know-how and cultural versatility as missing pieces. “I started Main Line Tonight by connecting with my friends who were artists and musicians, but in the past year or so, I’ve been too busy to cover the arts the way I want to,” Jacobs said. “I trust Eli to do that – and tell those stories in interesting, digital ways.”
Grubb’s business savvy is also much needed, Jacobs said. “I know the journalism part of Main Line Tonight, but the business part has been challenging,” she admitted. “I came to the realization that I can’t do everything, which sounds like a no-brainer but was a difficult entrepreneurial lesson to learn. Main Line Tonight is expanding quickly, and we need Sheila’s business expertise to make the company grow the right way. Now, we will.”
The Main Line Tonight Team
The Main Line Tonight team: Diane Oliva, style editor; Eli Bank, arts and culture editor; Michele Gargiulo, food and wine editor; Sheila Grubb, director of business development; Jamie Joffe, contributing editor; Melissa Jacobs, editor-in-chief and founder; Patricia Matrisch Olson, home editor; Tara Behan Marmur, contributing editor; Davis Giangiulio, contributing editor; Ana Welsh, business editor; Jenny Ham-Roberts, photography editor
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