Ciao Bella Launches New Makeup + Skincare Lines

Ciao Bella’s new products are designed for people of all ages.

by Melissa Jacobs


“For many years, my clients would ask for recommendations on beauty products that we did not offer,” said Tina Fortebuono, Ciao Bella’s owner. “I decided to move forward to branding  my own  products, but it was a huge expense and very time consuming. So, I researched for over a year and found Motives Makeup and many other skin care products that we now offer.”

Ciao Bella

Motives Makeup includes lipstick and lip gloss, concealer, eyeshadow, blush and eyebrow care. Available for sale online and in Ciao Bella’s salons, Motives Makeup is cruelty-free and gentle enough for all skin types. “I always align myself with brands I can stand by,” Fortebuono said. “It’s not about how many sales I can make, but how many lives we can touch. Beauty is always from the inside out but when you can provide excellent service, products and compassion, clients keep coming back for more.”

Ciao Bella’s skin care line includes Skintelligence, which is all-natural and gentle, and Lumiere, which has anti-aging properties. “Our products our sensitive enough for our clients but powerful enough to deliver results,” Fortebuono said. “Everything I bring to the salons is about our residents and to further my belief that beauty is ageless.”

Before and after Melissa’s makeover at Ciao Bella Salons & Spas.
Ciao Bella

Fortebuono is also bringing Ciao Bella’s beauty and wellness services into clients’ homes and offices. Offering hair styling, massages, makeup application, and spray tans, Ciao Bella Mobile Spa is perfect for everything from proms to weddings, girlfriend gatherings to romantic date nights and self-care treats.

While the mobile spa’s services are for people of all ages, Fortebuono came up with the idea while caring for her salons’ senior citizen clients. “Sometimes clients couldn’t make it to the salon because they had surgery or just weren’t feeling well, or they wanted a private service,” Fortebuono explained. “Since my staff is already trained in dementia and senior care, the clients and their families asked me to take care of their needs in their homes.”

Appointments are booked through Ciao Bella’s concierge. “There’s no app,” Fortebuono said with a laugh. “My mobile spa coordinator speaks with each client on the phone to ask questions and find out exactly what they need.”

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